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Becky Freeman's avatar

Ok this experiment is WILD and I love the amount of transparency you put into this post!! Thank you for sharing! Are you feeling like TikTok is any different from when you were actively posting on it in 2020-2022? I might need to slide into your DMs if you don’t mind, I have so many follow up questions!

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Swabreen Bakr's avatar

Omg Adeline, this is wild. I'm so curious about your email, paid media, event and press strategy. Is that something you're interested in growing/exploring? Personally I think doubling down on your owned audience via growing your email list is worth more than posting so frequently to TikTok. Do you have an subscription model enabled so that people automatically get re-ups of the products?

"I then started seeing more creators say they experienced exponential growth once they started posting 20 times a day." <-- this pinged a red flag for me because this is a strategy that's good for the platform, not necessarily the creators. they want more people using all their time on the app and this is a method to convince people that it's 'worthwhile' to do so.

Is TikTok your biggest sales driver?

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